About Nykaa

About Nykaa




Falguni Nayar


5th March, 2012


E-Commerce Website






9+ Million/Month


650+ Thousand USD

About Nykaa Company

An Indian multi-beauty and personal care products based e-commerce company, Falguni Nayar, founded Nykaa in the year 2012. Nykaa’s headquarters is in Mumbai, Maharashtra, India. Considering Nykaa’s formation in 2012, it has emerged as one of India’s most prominent omnichannel beauty destinations and is constantly winning millions of hearts with its happy consumers across the country.

The word Nykaa is derived from a Sanskrit word named ‘Nayaka’, meaning an actress or the one in the spotlight.

Accomplishments of Nykaa

Former managing director of Kotak Mahindra Company, Falguni Nayar, founded Nykaa in 2012. The company was initially set up on an online platform. Still, for beauty products, the physical trial is essential, especially for some products like foundations, blush which can be done only in the customer’s presence. To achieve this, the founder decided that they need to build their retail outlets.

So, in the year 2015, the company opened their retail outlets in three formats which are – Nykaa Luxe which features only high-end products of some international brands like Dior, Huda Beauty, Bobbi Brown, MAC Cosmetics and Clinique, Nykaa On Trend, which features the best selling products selected from over hundreds of brands, some of them are Maybelline New York, Ponds, Garnier, Himalaya, Lakme, Toni and Guy, Kaya, Kama Ayurveda and Calvin Klein, Nykaa Kiosks which features a selection of products labelled by Nykaa which also includes all-new collections of Nykaa’s nail enamel and lipstick. In 2018, the company expanded their operations and stepped foot in Indian wear with the launch of its studio called Nykaa Design Studio and changed its name to Nykaa fashion. After that, they ventured into men’s beauty, men’s wear, kids wear, accessories and home decor.

About Nykaa Services

Nykaa offers a wide variety of services to its customers in different categories such as makeup, skin, hair, personal care, fragrance, appliances, natural, men’s store, mom & baby, health & wellness, lingerie & more, bags & footwear, clothing & more, jewellery & accessories, gadgets & tech accessories, kids wear, home, covid & home essentials, pet care and beauty advice. Nykaa features products selected from over 100 brands. Nykaa has over 1200, 100 percent genuine brands, which are well curated in six warehouses located across India.

  •   Cancellation policy of Nykaa: This policy is formulated so that consumers can cancel the order whenever they want. If one wants to cancel the order, they can go to the website and then cancel their order.●    Return and exchange policy of Nykaa: This policy is formulated by keeping in mind the consumers’ preferences. Customers can contact the customer support team and replace/return their product within five days of delivery.●    Shipping policy of Nykaa: While keeping in mind the customers’ interest, Nykaa tries its best to deliver its products to its consumers as early as possible after the product is packaged in layered plastic boxes safely.

About Nykaa Benefits

  1.  Nykaa provide a loyalty programCostumes don’t have to pay any membership fee to become a member of the program. Customers become eligible for the program when they purchase rupees 7500. They become eligible for the program, register themselves, and enjoy lots and lots of benefits like free shipping, special discounts, and free complimentary birthday gift cards.2. Offers a wide variety of beauty productsNykaa offers a wide variety of beauty products with over 1200 plus brands with 850 plus products, including top international brands like Huda Beauty, Dior, Calvin Klein, Bobbi Brown, etc.

    3. Offer special discount coupons

    Nayika brings excellent online discounts on a wide range of makeup and beauty products. Nykaa’s discount coupons range from highest to lowest that is from 80% off to a flat 10%

    4. Special mum and baby products

    Nykaa offers specially designed coupons for babies and mums. 

    Consumers can choose from a wide variety of brands and can get discounts of upto 30%. Consumers can also avail some of the great offers on baby care products. Popular brands covering these coupons are Johnson’s, Mama Earth, Nivea and Himalayas.

    5. Special discounts for new customers

    For the very first purchase, Nykaa provides its customers with coupons with flat discounts on various brands. For example, Nykaa provides a coupon with a flat 10% discount to purchase a wide variety of beauty products, accessories, western wear, jewellery, etc.

    6. Provides expert advice

    Apart from selling beauty products and accessories, Nykaa also provides expert advice, beauty advice, assistance on the phone, articles on new beauty trends, virtual makeover tools, beauty books, skincare tips, hair treatments, personal care tips, etc.

    7. Offers multiple modes of payment

    Nykaa offers multiple modes of payment for the convenience of its customers. Payments can be made through debit cards, credit cards, Net Banking, E-wallets like Paytm, phonepe, etc., cash on delivery, gifts cards and rewards.