About Rakuten

About Rakuten




Hiroshi Mikitani


12th September, 1997


E-Commerce Website






500+ Million/Month


26+ Million USD

About Rakuten Company

Rakuten is a Japanese electronic commerce retailing company. It has helped to shape the way people shop online, offering cash backs and shopping rewards on the world’s largest selection of products and services. Rakuten was founded by Hiroshi Mikitani on 7 February 1997. The headquarters of Rakuten is in Setagaya City, Tokyo, Japan. Currently, the CEO of the company is Hiroshi Mikitani.

Rakuten has many subsidiaries, some of them are Rakuten Card, Rakuten Mobile, Inc., Rakuten TV, Rakuten.com, Rakuten Insights, Voyagin, Rakuten Viki, Rakuten Games, Inc., Rakuten Rewards, Rakuten Bank, Ltd and many more. Rakuten Group has 70 plus businesses and over 1.5 billion members across 30 countries. According to reports, Rakuten has about 120 million members.

Let us learn more about Rakuten and its services.

About Rakuten Company’s History

Here are some of the key milestones about Rakuten Group – 

1997 – The foundation of Rakuten and Japan’s first online shopping mall, Rakuten Ichiba, was launched.

2001 – Rakuten announced its ambitious target of 1 trillion yen for gross transaction value, and at that time, the company has about 36 billion yen for gross transaction value.

2002 – Rakuten Ichiba announced its 6000th registered merchant, which is just after 5 years the online mall was launched.

2003 – Rakuten Group expanded its scope and scale of operations dramatically by adding new c8re activities to its business.

2005 – The company launched its credit cards which substantially helped the company in generating huge profits. The company also expanded overseas by acquiring US-based LinkShare Corporation, which is currently called Rakuten Marketing.

2006 – Rakuten announced its vision for a ‘Rakuten Ecosystem’ to encourage users to enjoy multiple services offered by the Rakuten Group.

2008 – The Group continued to intensify its focus on improving its customer satisfaction.

2010 – Rakuten expanded its global business and shifted from a Japan-based company to a global internet service company.

2011 – Finally, after a wait of 14 years, Rakuten Ichiba achieved over 1 million yen in gross transaction value and a total of 38,000 registered merchants.

2012 – Rakuten entered the ebooks business by acquiring Kobo Inc. in Canada and launched the Kobo ebook service in Japan.

2014 – With the acquisition of Viber and the launch of a low-cost calling service called “Rakuten Mobile,” the company strengthened its communication and telecommunication services.

2017 – Rakuten announced its global partnership with FC Barcelona, one of the most iconic clubs in the world.

2018 – Rakuten launched initiatives to realize its “one delivery” vision for end-to-end logistics services.

2020 – Rakuten Mobile launched its 5G service. Rakuten also launched ‘Rakuten Realtime take-out, which offers pre-orders and pre-payments for restaurants.

That was the history about Rakuten and its achievements.

About Rakuten Services

Rakuten Group offers various services in e-commerce, communications, fintech, and digital content to many users around the globe. Rakuten provides its services in 5 different categories – 

●      Commerce Company

➢   Rakuten Ichiba

➢   Rakuten Fashion

➢   Rakuten Books

➢   Rakuten BIC


➢   Rakuten Drone

➢   Rakuten Travel

➢   Rakuten GORA

➢   Rakuten Stay 

➢   Rakuten Card

●      Ad and marketing company

➢   Rakuten Min-Shu

➢   Rakuten Recipe

➢   Rakuten Infoseek

➢   Rakuten Super Mini Job

➢   Rakuten Pasha

➢   Rakuten Insight

➢   Rakuten Linkshare

➢   Rakuten Marketing Platform

➢   Rakuten Data Marketing

➢   Rakuten Advertising

●      Communications and Energy Company

➢   Rakuten Mobile

➢   Rakuten Communications

➢   Rakuten Energy

➢   Rakuten TV

➢   Rakuten Ticket

➢   Rakuten Viber

●      Investment and Incubation Company

➢   Rakuten Capital

➢   Rakuten Farm

➢   Rakuten Super English

➢   Rakuten AirMap

●      Fintech Group Company

➢   Rakuten Point Card

➢   Rakuten Edy

➢   Rakuten Wallet

➢   Rakuten Pay App

➢   Rakuten Card

➢   Rakuten Bank

➢   Rakuten Securities

➢   Rakuten Life Insurance

➢   Rakuten Pet Insurance

➢   Rakuten International Commercial Bank

The famous thing about Rakuten Group is its basic principles, along with the values and principles understood and practiced by Rakuten employees, Rakuten Shugi meaning – Rakuten Basic Principles by following these 5 principles of success, Rakuten has achieved what it is today.

Let us see what these principles are :

★    Always Improve, Always Advance

★    Passionately Professional

★    Maximize Consumer Satisfaction

★    Hypothesis – Practice – Validate – Systemized


Benefits of Using Rakuten

Let us take a look about Rakuten Benefits –

  1. Rakuten Group has about 70 plus businesses across a broad range of both online and offline services.
  2. Rakuten offers a very large range of products and services like e, travel, fashion, communication, insurance, debit/credit cards, mobile carrier services, etc.
  3. It allows people to pay easily and securely with debit cards, credit cards, PayPal, Alipay, and Rakuten points.
  4. Rakuten also offers Rakuten points, which are earned by spending $1 in Rakuten, which gives 1 percent Cashback equal to 1 Rakuten point.
  5. It offers promo codes that help get huge discounts at stores like Walmart, Macy’s, Sephora, Kohl’s, and many more.
  6. It also gives rewards on every Lyft ride and gives $20 cashback people take their first-ever with Rakuten.

These were some of the benefits of using Rakuten, but the list does not just stop here. It goes on and on because Rakuten Group has expanded over many countries, and so its benefits.